Why? Because Alex says so.
Alexander Ovechkin was chosen by Cadbury to lead its advertising campaign for its new Chocolate Bar.
Oh, and in case you’re a bit miffed because it is Cadbury, and not the great Hershey, please chill. Hershey holds the chocolate licenses of Cadbury, ok? http://www.thehersheycompany.com/brands/cadbury/caramel-egg.aspx#/1824